Analytics firm, Flurry, has published a report which shows that games were the number one category of apps downloaded on the iPhone every month from August 2008 until August 2009. However, in the last four months, book apps have exceeded the popularity of games apps – with one out of every five new apps launching in October having been a book. In September, games apps were overtaken by book apps for the first time. Flurry has predicted that Apple could take market share from the Amazon Kindle’s eBooks, as book publishers continue to adapt books for

The AppStore at pace. This is despite the iPhone having a two inch smaller display screen than the Kindle  but if rumours of the Apple tablet are to be believed, this trend could prove to be a worrying issue for Amazon, which has just launched the Kindle in the UK last month.      

The research, entitled the Pulse Report, also found that “addict” iPhone app users utilise their apps more than three times a day and in excess of 100 times a month. This is ten times more than the average app user, who use their apps approximately eight times a month. Flurry compiled its research using a sample size of over 2,500 applications, 40 million consumers and looked at usage patterns across four platforms: Apple (iPhone and iPod Touch), Blackberry, JavaME and Google Android.